Cliff and I have purchased Zest soap exclusively since before 1970. There was a reason for this brand loyalty: It's been our fortune, living in the country, to be blessed with water from a well. This has turned out to be, in our case, hard water. In two different locations where we've lived.
Zest lathered when other brands of soap didn't.
Sad to say, this is no longer true.
I just finished reading THIS ARTICLE on Wikipedia, and it reminded me of so many things about Zest. It tells how the commercials used to proudly say that they were not soap. Now they boast that they are soap.
You see, Zest is no longer the product we've used for forty years. Proctor and Gamble has changed the shape and the smell. Zest doesn't lather any better than the other brands.
I hate it when somebody decides to fix something that ain't broke.
I guess it's time to start looking for a new brand of soap.
Wish me luck.